CategoryBrand Designs

How Should your Branding Feed into your Website?

September 21, 2017 /

The branding of your business is essential – it tells your customers who you are and reminds them who they are buying from. This means that your branding has to be used in your web design, and it has to be used a lot. Your customer should never be allowed to forget who you are and what you do.

First, make sure your logo is up to scratch. If it doesn’t speak volumes about you and your business, it might be time for a logo rethink. Ask a design agency or your in house designer to come up with some concepts that are fresh and modern. Make sure your logo is used everywhere and use the logo’s colours in your design.

Use you business name clearly on every web page. It doesn’t have to be too much – you also don’t want to put customers off. Just make sure it is clearly established in the customer’s mind from your web design.

Creating an Identity Through Brand Designs

February 17, 2016 /

Brand identity is an important part of your brand’s existence. It’s integral to your business’s success that you address the issue of brand identity early on in your career. All brands will have an identity, and if you don’t work to create one yourself, it could develop naturally. And it might not be quite what you were going for.

Spend some time thinking about how you want people to perceive your brand. Do you want to be fun and quirky? Or serious and business-like? Should there be any humour?

Once you’ve decided on this, think about how you’re going to convey it. The image you’re projecting should feed into all aspects of your brand design work, from your logo and your website to your advertising campaigns. Therefore, it’s very important that it’s something which you’ve decided on from the very beginning. It is probably worth having these discussions in consultation with the people who will be doing your design work so as to establish how they’re able to work with your ideas.

Using Dominance in Your Design

November 20, 2015 /

Dominance in design is to do with attracting attention to the right parts of the page at the right time. It’s an important part of creating a positive user experience and will help to ensure that your brand’s design work has the desired effect on your target audience.

The dominant element of the page is the part which you want people to pay attention to first. This could be your logo, an advertisement title, an offer or anything else which is considered to be the initial part of the design for a customer. It’s usually created through contrast; the dominant part will be bigger or in some way bolder than other elements of the design. Surrounding the dominant object with white also helps by making it effortlessly take prominence within its immediate vicinity. The greater the contrast, the more dominance you will have.

Dominance will create a hierarchy within the design by guiding the eye to the most important element first, giving the design a focal point. This then allows you to guide the viewer’s eyes around the page so that they take in all of the elements at the right time. It’s even more important than you might think – if people struggle to take what they want to out of a design, they’ll just move on. Make it immediately obvious to your viewers what they should be looking at.

5 Benefits Businesses Can Gain By Hiring Advertising Agencies In Bedford

March 16, 2015 /

Today, creating and running an effective advertising campaign that reaches increasingly sophisticated customers and prospects is more challenging than was the case a few years ago. Competition is really stiff and one has to be on the lookout for the best tactics lest they’re left behind in the pack. This, added to the actual running of the business, can make advertising a nightmare for business owners. However, all is not lost. Advertising agencies in Bedford shoulder the burden, allowing you to focus on the important things. There are many benefits to leaving the job to them including the following.

  1. Specialised knowledge

Unlike an ordinary business owner, advertising agencies have a lot expertise & specialised knowledge not only in the field of advertising but also the industry. They typically have access to experts like researchers, artists and media buyers who can provide valuable information that businesses may not be able to hire or may lack access to. They will know how to use various online channels to gather information about specific segments or the whole of your target market and can help with other important tasks such as SEO, website design and online reputation management.

  1. Better returns on investment 

Leaving advertising efforts to an agency can help speed up the creation and implementation of effective campaigns. This means that you can realise results in a far shorter time period than if you decided to do the job on your own. And since they often work with multiple clients, these agencies can be able to secure better advertising rates, therefore improving the return on investment. Further, they’ll know the average market value for media time, web space and marketing materials.

  1. Discover new approach 

One of the top benefits of hiring advertising agencies in Bedford is that business owners and marketers are able to discover new ways and methods to promote their brand. With their expertise, an agency can help you decide on the best platforms to advertise on and how to do it, and the appropriate time to implement your advertising campaign. You also benefit from the latest and up-to-date strategies as the professionals often track changes and trends in the field.

  1. Developing brand 

In general, developing a brand is a complex undertaking, even for the most experienced businesses. Thankfully, advertising agencies can handle the job and give you great results. They will develop logos & advertising that increase brand awareness and can even provide research that allows business owners to identify and effectively target the most effective markets. In addition, they can help design ads for different media to ensure the best returns from every advertising campaign.

  1. Give your business attention

Leaving your advertising campaign to an agency will enable you to focus both your time and efforts on the pressing needs and important areas of your company. They will create, implement and monitor your campaign as you run your business. Further, they will handle your budget and provide necessary feedback relating to the advertising campaign. This can ensure that you realise business growth as well as the benefits of advertising.

Although hiring advertising agencies in Bedford may seem an expensive and an unnecessary affair, there are many benefits that a business stands to gain by going down this road. It’s a worthy investment.

 

 

What’s The Difference Between A Flat Design And Skeuomorphism

December 20, 2014 /

You’re probably wondering what skeuomorphism is. Don’t worry if you’re not sure, because you’ve definitely seen it.

Skeuomorphism describes the way a design borrows a particular feature from the past, even when the need for it has gone. For example using a monophonic ringtone on a brand new iPhone, when you can use actual audio. A flat design is self-explanatory, embracing visual minimalism using simple shapes and colours.

A skeumorphic design will look much more realistic to the eye, due to the way colours and shapes are used. Flat design has come into play recently, due to the love of nostalgia. If you look at smartphone games, you’ll see that flat design games seem to be more popular. Whilst this may not be just down to the design, it definitely plays a part.

Overall it depends on what you’re designing. So test out both styles and see what works well.

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