Considering SEO Before a Website Rebuild

SEO is an important consideration for any website and, if you are having a new website built, it should be taken into account from the outset. Once you start with a rebuild project, it will be too late to consider SEO as thoroughly as it should be considered, as it should inform content, site structure, URL structure, and more. It is a factor that should be discussed with a web design agency long before the actual build process takes place.

SEO and web design should really be seen as one in the same thing, with each one informing the other. They work closely together and as such, should be considered in parallel. Choosing a web design agency that also knows about SEO and search marketing will really help you to push your project in the right direction and keep it in line with SEO best practice. Any agency you work with should be well qualified in both areas.

Should you Have a Set Idea in Mind Before Having a New Website Designed?

A new website for your business – it’s exciting stuff. Web design trends often change, and website designs need to incorporate various elements to make your website functional. With this in mind, is it really sensible to have a set idea in mind of what you want your website to look like?

Everyone will have their own design preferences; it’s an individual thing. However, deciding exactly how you want your site to look could be detrimental to its execution. Your web designer will design you a website that is modern, functional and attractive, bringing in all the necessary elements. By all means, give them ideas and tell them what styles you like – it is your website, after all. The difficulty comes when you know exactly what you want and try to explain it to your designer. They are professionals, so it’s best to trust them with your design. You can always make changes afterwards.

Keeping a Website Build on Track

A website build is a huge process, that will easily go off track if it is not project managed to perfection. As a web design client, there are many things that you can do to improve your chances of having your website ready and live at the time you want it. Here are some of the things you can do:

  1. Communicate with your web design agency. Make sure they know your plans and timescales, and give them the chance to tell you if they are realistic. Make sure you get regular updates as the project progresses.
  2. Get everything done from your end. If you need to provide content, or you have to give the agency images, make sure they are ready.
  3. Change your domain over. If you are switching from one agency to another, and your domain is owned by your previous agency, take care of the admin well ahead of time.

Selecting Images for your Website

Whilst content is important for SEO and for people who take an interest in your site, the images as probably going to be the first thing someone will notice. They will click onto your site and immediately be presented with the visual aspects of it. Your imagery has to be appropriate and sum up what you do accurately.

Choosing appropriate imagery may not be the cheapest option, but it is so important for your website. Use stock imagery if you have a subscription – you might be able to find some images with free usage rights but this will be a lot harder. Decide on the kind of appearance you are going for and choose images to fit in with this.

Even better, use your own photos. Work with a photographer to take photographs that represent your business, and that you will hold the copyright to. This gives clients a valuable insight into your business.

Is Website Content Important?

When you have a new website designed and built, you might think that the content isn’t as important as other aspects, such as the design, look and feel of the website. These tend to be the first things we notice when we click onto a website and as such, it’s easy to end up ignoring content.

You should be careful to avoid doing this, not least because your content is really important for SEO. If your content isn’t deemed to be relevant and informative by search engines, it will be much harder for people to find your website using organic search. Your content has to be right.

It’s also much harder to convert people, as they will want to know about your business and services. Good content tells them what they need to know and convinces them to use you, as opposed to your competitors. Make it simple, snappy and tailored to your audience.