The branding of your business is essential – it tells your customers who you are and reminds them who they are buying from. This means that your branding has to be used in your web design, and it has to be used a lot. Your customer should never be allowed to forget who you are and what you do.

First, make sure your logo is up to scratch. If it doesn’t speak volumes about you and your business, it might be time for a logo rethink. Ask a design agency or your in house designer to come up with some concepts that are fresh and modern. Make sure your logo is used everywhere and use the logo’s colours in your design.

Use you business name clearly on every web page. It doesn’t have to be too much – you also don’t want to put customers off. Just make sure it is clearly established in the customer’s mind from your web design.