Rendering tools can create highly realistic product images long before the product has actually been produced. They can show products with an amazing level of detail, making them look as though they actually exist and have been photographed to capture a high-resolution image. It’s an incredibly important step for designers and product developers.

The process itself involves using software to create an image from a model. It applies visual effects to make the image look finished – these can include shading and texture mapping, as well as adding in reflections and motion blurs.

Rendering has helped many of the product design processes to grow and evolve. Usually, rendering will be used at several different times during the creation of a design. It is especially beneficial at the beginning, as it allows designers to properly communicate their vision. If the client wants to make changes, it will be easy for them to point out where they want the amendments to be made, preventing mistakes and allowing for simple, clear communication.

It’s also useful as a sales tool for designers. It allows them to show the client something visually appealing, something that really has the ability to sell a concept. Whilst this has made a designer’s job much easier in terms of communication, it can also serve to make the field more competitive, as designers have to come up with ideas that their clients truly buy into from the off.