Columns can keep content organised and if you’re having a brochure designed then splitting up your content evenly can be beneficial. This technique will ensure readers can follow the text easily, while each area should be well organised, so people know which page they need to turn to for more information on a product or service.

A column brochure design doesn’t necessarily mean that you have to have the same number of columns on each page, though you can of course. It simply means that your content will be organised in a way that grabs attention, but of course a pleasant design and carefully selected colours are also important.


Grid layouts are clear to be seen in magazines and websites and this is the same principal. It’s basically a way of keeping your brochure organised, following the rules of design and grids and columns are the first structural steps to an eye catching brochure.