A well-designed website should look good and function well at the same time. There are lots of things you should consider in conjunction with your web designer. Here are some of the most important:

  • The overall appearance. Your website should have a cohesive appearance and should be recognisable as yours on every page.
  • Branding. Make sure your site shows who you are and will stay in customers’heads. Create a brand with your website that is memorable and attractive.
  • Functionality. The website should work well and should be easy to use.
  • Navigation. Make sure people can find their way around your website easily. They need to be able to search, find products and get to the part of the site they need to be on.

Discuss all of this with your web designer. If they are the right designer for you, they will understand your brief and create a site that works for your business.