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Design Basics (Part 1)

August 21, 2014 /

You’re beginning your journey in design , but you need to learn the basics. Don’t worry, we’re here to help!

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Colour

First let’s discuss colour, which is impactful on design. For example, red shows emotion, passion etc, whilst blue is more cool, peaceful. Think about what you’re designing and what you’re trying to get across from the image.

Shape

You then need to think about shape. Shapes with angles indicate masculinity,  an example – triangles and squares. On the other hand curved shapes tend to indicate femininity. Circles are pleasing to the eye.

Line

Are you going for straight lines or curved lines? Thick or thin, so much again to think about. This is where you test out different versions, as a thicker line can be more impactful to the eye.

 

Five Logo Design Tips

August 11, 2014 /

Everyone is a designer nowadays, which is fair enough… but there should be some practices we should all follow. It’ll come in handy and be eye-pleasing for us all! Check out five tips below;

1) Keep it appropriate

Think of your target audience, look at other designs in that similar field and then get designing!

2) Use black first

One common mistake is colouring the logo midway, which ends up in the final design being poor. Leave colour till the end and focus on the idea first.

3) Leave trends to the fashion industry

Yep, trends are exactly that… a trend. They come and go. Longevity is what you should be looking at, don’t follow everyone else!

4) A simple logo aids flexibility

Keeping the design simple. Look at brands like BBC and Samsung, their logo is simple but most importantly easy to recognise.

5) Even Leonardo da Vinco started somewhere

You don’t need to be an artist to know that logo sketching is beneficial. Ideas come across much faster with a pencil and paper, than they do with a mouse and monitor. So stop trying to be a Photoshop whiz from the get-go!

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Using Columns for your Print Brochures

August 6, 2014 /

Columns can keep content organised and if you’re having a brochure designed then splitting up your content evenly can be beneficial. This technique will ensure readers can follow the text easily, while each area should be well organised, so people know which page they need to turn to for more information on a product or service.

A column brochure design doesn’t necessarily mean that you have to have the same number of columns on each page, though you can of course. It simply means that your content will be organised in a way that grabs attention, but of course a pleasant design and carefully selected colours are also important.

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Grid layouts are clear to be seen in magazines and websites and this is the same principal. It’s basically a way of keeping your brochure organised, following the rules of design and grids and columns are the first structural steps to an eye catching brochure.