In the last post we were looking at the flow of text on a website. This post adapts on the idea and looks at the specific words and how they can effect a website.

The words you select can have a dramatic effect on the content of your website. If your website’s goal is to sell something, positive and encouraging words will work to your advantage. Avoiding negative and discerning words will help to dissuade potential customers.

With words you have an opportunity to communicate a message. When deciding what words to use try and view it from the perspective of ‘what message am I communicating here’. The words themselves may logically say what you wanted. But combined and in a certain context, they may communicate much more than anticipated.

A great way to see if the words you’ve chosen work well is to ask other people to read what you’ve written. Other people may have a different view on which words work and which don’t.