Your business logo is an essential part of your identity. It is something that will be with you forever, unless you decide to re-brand – and, really, the idea is not to have to re-brand. Your logo should have plenty of longevity so that people will be able to recognise your business well into the future.

If you are going to choose a logo, it’s important you have it designed professionally. You may think that it’s easy to put something together yourself in some design software but this approach is never going to be as successful. You also probably will not create graphics that are high res enough, meaning that you are left with blurry logos.

Work with a design agency on your logo and ask them to produce a few designs to run past you. Discuss them with other people and see what they think works to represent you well.