There aren’t many rules when it comes down to logo design. The main job of the logo is to identify your brand. Although there aren’t rules, there are guidelines one can follow.

Simple, Memorable, Appropriate, Resizable, Timeless – SMART.

Simple = Look at some of the most popular logos in the world and see how simple they are. Main examples – Nike, Apple and McDonalds.

Memorable – Achieved by simplicity, creating a logo which is memorable is key to design.

Appropriate – Create a logo which is appropriate for the target audience of the business.

Resizable – If it’s recognisable no matter the size of the logo, then you’ve done well.

Timeless – Can the logo stand the test of time? Trends are only for clothes and music. Make sure your logo stands out.