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The Positives of Responsive Web Design

January 8, 2015 /

Responsive web design has become more popular over the past couple of years, but is it right for everyone? In this post we discuss the pros of responsive web design.

The main benefit of having a responsive website is that the actual structure of the site means that you do not need to develop a separate website for mobile users. This is very important, as tablets and smartphones are used more than desktop computers nowadays.

A responsive website is also great for websites looking to boost their SEO. As the website has the same content as a static site, Google, Bing and other search engines have no need to crawl mobile and static sites.

In terms of cosmetic appeal. responsive sites are much more modern. If you have a website which is only designed in mind of computers, it can be difficult to manage when uploading to a mobile device.

What’s The Difference Between A Flat Design And Skeuomorphism

December 20, 2014 /

You’re probably wondering what skeuomorphism is. Don’t worry if you’re not sure, because you’ve definitely seen it.

Skeuomorphism describes the way a design borrows a particular feature from the past, even when the need for it has gone. For example using a monophonic ringtone on a brand new iPhone, when you can use actual audio. A flat design is self-explanatory, embracing visual minimalism using simple shapes and colours.

A skeumorphic design will look much more realistic to the eye, due to the way colours and shapes are used. Flat design has come into play recently, due to the love of nostalgia. If you look at smartphone games, you’ll see that flat design games seem to be more popular. Whilst this may not be just down to the design, it definitely plays a part.

Overall it depends on what you’re designing. So test out both styles and see what works well.

Two Important Tips For Beginners In Logo Design

December 9, 2014 /

Being a beginner in logo design isn’t exactly easy. Logo design is in our opinion one of the hardest, if not the hardest type of graphic design. Below are a couple of tips we consider to be important when it comes to effective logo design.

1) When designing a logo, remember that the most popular logos in the world do not necessarily show what said company is about. The Apple logo says nothing about technology, and the Mercedes-Benz logo doesn’t hint that it’s anything to do with a car.

2) Don’t worry about colour too much when designing a logo. Logos should be designed in black and white first, to make sure they look good and stand out. If you do decide to add colour to the logo, stick to a maximum of three different colours.

Three Fundamentals For A Web Designer

November 7, 2014 /

It’s well know that a well-designed website is easier to use, so here are three fundamental steps we recommend you follow to make sure that good quality designs are at the forefront of importance.

Don’t treat colour as just a decoration, colour can be a key part of the impression you want your website to give out, it’s not there to be considered just for decoration.

It can be a hard decision choosing a font, as there are so many choices available! Just remember not to use more than three at a time, as this will make the website in question look messy.

When possible, try and use icons to communicate. For example, use a magnifying glass instead of ‘search’ which is instantly recognisable to the majority of users.

Tips On Good Print Design

October 31, 2014 /

Of course with design, many designers have there own principles which they follow. Remember firstly to think outside of the paper and take some risks!

Less is more – may sound like a cliche but it really is true. Remove the noise and stick to the basics. If you cram too much content, then it can look messy.

Typography is extremely important when it comes to design also. A font can change the appeal and the message your design is trying to put across. There are plenty of websites which allow you to test out fonts, so check them out and see how your design comes across.