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5 Benefits Businesses Can Gain By Hiring Advertising Agencies In Bedford

March 16, 2015 /

Today, creating and running an effective advertising campaign that reaches increasingly sophisticated customers and prospects is more challenging than was the case a few years ago. Competition is really stiff and one has to be on the lookout for the best tactics lest they’re left behind in the pack. This, added to the actual running of the business, can make advertising a nightmare for business owners. However, all is not lost. Advertising agencies in Bedford shoulder the burden, allowing you to focus on the important things. There are many benefits to leaving the job to them including the following.

  1. Specialised knowledge

Unlike an ordinary business owner, advertising agencies have a lot expertise & specialised knowledge not only in the field of advertising but also the industry. They typically have access to experts like researchers, artists and media buyers who can provide valuable information that businesses may not be able to hire or may lack access to. They will know how to use various online channels to gather information about specific segments or the whole of your target market and can help with other important tasks such as SEO, website design and online reputation management.

  1. Better returns on investment 

Leaving advertising efforts to an agency can help speed up the creation and implementation of effective campaigns. This means that you can realise results in a far shorter time period than if you decided to do the job on your own. And since they often work with multiple clients, these agencies can be able to secure better advertising rates, therefore improving the return on investment. Further, they’ll know the average market value for media time, web space and marketing materials.

  1. Discover new approach 

One of the top benefits of hiring advertising agencies in Bedford is that business owners and marketers are able to discover new ways and methods to promote their brand. With their expertise, an agency can help you decide on the best platforms to advertise on and how to do it, and the appropriate time to implement your advertising campaign. You also benefit from the latest and up-to-date strategies as the professionals often track changes and trends in the field.

  1. Developing brand 

In general, developing a brand is a complex undertaking, even for the most experienced businesses. Thankfully, advertising agencies can handle the job and give you great results. They will develop logos & advertising that increase brand awareness and can even provide research that allows business owners to identify and effectively target the most effective markets. In addition, they can help design ads for different media to ensure the best returns from every advertising campaign.

  1. Give your business attention

Leaving your advertising campaign to an agency will enable you to focus both your time and efforts on the pressing needs and important areas of your company. They will create, implement and monitor your campaign as you run your business. Further, they will handle your budget and provide necessary feedback relating to the advertising campaign. This can ensure that you realise business growth as well as the benefits of advertising.

Although hiring advertising agencies in Bedford may seem an expensive and an unnecessary affair, there are many benefits that a business stands to gain by going down this road. It’s a worthy investment.

 

 

The Cons of Responsive Web Design

February 9, 2015 /

Continuing on from our post last month regarding the positives of responsive web design, it’s now time to look at the other side of the matter and analyse the negative side of this type of design.

Whilst responsive design is praised for many reasons, one of the main gripes is the fact that when web components are scaled down, it can cause pages to become inaccessible.

Responsive websites are also known to sometimes take longer to load due images on the site being scaled down visually and not re-sized to help with faster loading times. This is usually a big problem when loading a web page on a cellular network. Wi-Fi users will not suffer this problem.

 

Web Design In Wellingborough – What’s your Plan?

January 17, 2015 /

If you are planning to build either a website or a blog, there are certain things that you need to consider before you hire a freelance designer or design firm. For sure, there are several providers of web design in Wellingborough. Who you hire will greatly depend on what you need and what you intend to achieve. For instance, the design of a traditional blog will be very different from the design of a business website. With that said, you need to be fully aware of your objectives before you start looking for a designer. Below are some tips that can help you find the most appropriate designer for your website.

1) Try getting recommendations from people you know who have experience hiring designers in the Wellingborough area. There’s a good chance that there’s someone or there’s a firm they can recommend to you. This is a good strategy because it’s less risky considering the fact that the people you know will less likely recommend to you a bad design firm. Also, it’s the most sensible thing to do especially if you know people working in industries related to technology. You have nothing to lose in asking them for recommendations.

2) Visit the design firm’s website and try to discern if it’s the right firm for you. Most design outfits these days run their own websites so that you as a potential client can browse through their portfolios and other works. In most cases, they feature links to the websites that they have designed or serviced. You should take the time to look at these websites to give you an idea what you will be receiving if you hire the design firm. If you don’t like their designs, then it’s probably best to move on to another one.

3) Ask the firm about the scope of their services. Majority of design companies today don’t merely design websites. They also offer a variety of services such as search engine optimization, content marketing, social media management, and advertisement campaigns, among other things. If these are things that you think you will also need, then you have to get in touch with a company that offers them on top of their design services. Of course, the fees will increase proportionally to the increase in the scope of services.

4) Take into account the state of the firm’s customer support. Once your website is done, will the firm offer continuous support in the future in cases that you encounter problems? This is especially important if you yourself is not technically-savvy when it comes to website management. A good design company will offer you help in times when you encounter issues with your website especially problems concerning the design itself.

5) Consider the design firm’s experience. The logic here is simple. The more experienced the employees of a firm are, the more qualified they are in delivering to you exactly what you want. Needless to say, always try to go with experienced designers.

So the next time you go looking for a provider of web design in Wellingborough, always keep in mind the practical tips discussed above.

The Positives of Responsive Web Design

January 8, 2015 /

Responsive web design has become more popular over the past couple of years, but is it right for everyone? In this post we discuss the pros of responsive web design.

The main benefit of having a responsive website is that the actual structure of the site means that you do not need to develop a separate website for mobile users. This is very important, as tablets and smartphones are used more than desktop computers nowadays.

A responsive website is also great for websites looking to boost their SEO. As the website has the same content as a static site, Google, Bing and other search engines have no need to crawl mobile and static sites.

In terms of cosmetic appeal. responsive sites are much more modern. If you have a website which is only designed in mind of computers, it can be difficult to manage when uploading to a mobile device.

What’s The Difference Between A Flat Design And Skeuomorphism

December 20, 2014 /

You’re probably wondering what skeuomorphism is. Don’t worry if you’re not sure, because you’ve definitely seen it.

Skeuomorphism describes the way a design borrows a particular feature from the past, even when the need for it has gone. For example using a monophonic ringtone on a brand new iPhone, when you can use actual audio. A flat design is self-explanatory, embracing visual minimalism using simple shapes and colours.

A skeumorphic design will look much more realistic to the eye, due to the way colours and shapes are used. Flat design has come into play recently, due to the love of nostalgia. If you look at smartphone games, you’ll see that flat design games seem to be more popular. Whilst this may not be just down to the design, it definitely plays a part.

Overall it depends on what you’re designing. So test out both styles and see what works well.

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