MonthSeptember 2014

A Few Tools To Help In Design Work

The most obvious tools when you think about graphic design are Photoshop, Inkscape and Gimp, but the majority of designers have more than just these tools available to use. We’ve included two other tools you should consider using and even better, they’re free!

Phatch

Phatch is a great graphic application, where you can create actions to run on a folder of images. There are loads of different actions you can use, including: colorize, contour, crop, invert, mirror, shadow. These are only a handful of options, there are many more available.

Color Scheme Generator

Probably going to be the least used tool in your arsenal, but if you ever need to develop a solid colour scheme then this is perfect. You can create small to large colour schemes and you can retrieve the HEX, HSV and RGB values for each colour.

What Different Colours Mean In Logo Design

When designing a logo, you need to take into consideration the fact that each colour gives a different impression, even if you’re not intending it to. Colours convey a meaning, and logo design needs to take this into consideration.

Blue is the most popular colour to use in a logo, as it seems to show calm and professionalism. It’s also linked with success, hence loads of banks and government bodies have blue in their logo.

Green unsurprisingly is used when emphasising natural, ethical, health in a logo. You will also see it in financial products too, as it shows growth and success.

Red shows energy, danger, passion, warmth etc, hence you’ll see it in a lot of food products. Food chains such as Pizza Hut, McDonalds, Dominos all have red in their logo.