Video marketing can be highly effective and although it is often not cheap, it can work really well for many businesses.

According to the latest research the average person has an attention span of just over 8 secs. That means you have just 8 seconds in which to grab their attention long enough for them to want to continue watching. This is why it is vitally important that your intro is great.

Don’t focus too much on trying to get your video to go viral. If this is going to happen, it will happen because you have created some create content not because you have promoted it across lots of different platforms constantly. You can over promote your video which can have the opposite effect to what you want. Instead, ensure that you create your video ad with your target audience in mind.

Don’t skimp on filming – many companies spend a long time on working out the details of their video, what is going to happen, who will be in it and what will be said but then when it actually comes to the filming, they don’t invest in quality video software or use the wrong company to produce it for them. This can waste all your hard work and effort.