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Designing business cards that stand out from the crowd

If you own your own business then you should try and have business cards made. You don’t have to spend a fortune on them, but having a business card will make you look professional and is an easy way to pass on your contact details. IF someone is given a business card then they may put it in their wallet or on a notice board, it is a lot less likely to get chucked away than a scrap of paper with a number on it.

Business cards are often passed around quite freely at networking meetings, conferences or events but it can be easy to forget where a business card came from and why you have it. You need to make sure that your business cards stand out for all the right reasons. You want someone to remember your card and go to it should they need your services.

Don’t always be fooled in to buying cheap business cards. Research has shown that business cards that have been printed on better quality card are often perceived in a better way, leave a stronger impression and help to build your brand.

If you want to be a little quirky and stand out from the crowd  then why not go for a card that is not standard business card size. Choosing one with rounded corners, mini business cards or even square ones will surely make your card get noticed.

Branding for your business

Every business should think about their branding. Branding is not just your logo or your strapline it encompasses everything your business represents and stands for. It does include you logo, colourways, marketing material and website but it also covers your business values and ethos.

The more recognised your brand is the more chance to have of securing deals and making sales. Marketing is the best way to build up you brand and get your business recognised. There are so many different ways in which you can market your business that you may not know where’s best to invest your time and money. If this is the case then it is strongly recommend that you seek the help and advice of a marketing expert

If you are a business that sells to other businesses then you will need to have a different marketing strategy to a business that sells direct to the public. Some parts may overlap but your overall focus will probably be quite different.  Often with business to business sales the brand reputation and recognition is even more important.

When dealing with other businesses you need to make it feel like you are a partner of theirs, working together towards a goal rather than a sales person trying to get them to buy your product.

The dos and don’ts of video marketing

Video marketing can be highly effective and although it is often not cheap, it can work really well for many businesses.

According to the latest research the average person has an attention span of just over 8 secs. That means you have just 8 seconds in which to grab their attention long enough for them to want to continue watching. This is why it is vitally important that your intro is great.

Don’t focus too much on trying to get your video to go viral. If this is going to happen, it will happen because you have created some create content not because you have promoted it across lots of different platforms constantly. You can over promote your video which can have the opposite effect to what you want. Instead, ensure that you create your video ad with your target audience in mind.

Don’t skimp on filming – many companies spend a long time on working out the details of their video, what is going to happen, who will be in it and what will be said but then when it actually comes to the filming, they don’t invest in quality video software or use the wrong company to produce it for them. This can waste all your hard work and effort.

Customer feedback is vital to your business success

If you have recently set up a business or have an established business but are looking in to marketing a bit more then you should never underestimate the importance of customer feedback and reviews.

Far too many businesses don’t pay enough attention to customer feedback and don’t investigate returned products or complaints in enough details. This can have a very detrimental effect on the business in the long term. Depending on what type of business you have and how you sell your products, you may need to gather feedback in different ways. If you deal direct with the public then you may want to use social media to gain reviews for your services and products. Be sure to get permission from your customers before you post anything on social media about them (photos, quotes etc) and try and remember to ask as many of them as possible to leave a review for you through Facebook etc. 

If someone leaves you negative feedback it is vital that you do not ignore it. You need to investigate what has happened and respond to it as soon as possible. Try and be polite and offer a solution and ideally get in contact with them to discuss the matter further.

Finding the time to update your own website

If you are a wed developer or graphic designer then you should know how important your website can be. It is often the first impression a potential client has of your business. It may be that you haven’t even got a website which can put people off if that is the area you specialise in.

If your website contains previous works or projects at you have worked on, and these website are now out of date or offline then this can frustrate visitors to your site and will not give a great impression. If you currently do not have many examples of websites or graphic design work you have completed recently then you may want to remove this section for your site altogether for now. It is better to have a simple website with less content than one that is out of date or inaccurate,

Make sure you put aside a bit of time each month to carry out updates or do some marketing on your site. This may be adding recent projects, creating a blog post or working on your SEO. Over time this will build up and help your site not only get found on the search engines but also bring in enquiries.