A heat map is used to show how people are looking through your website. They show areas of activity and, subsequently, inactivity, giving a good indication as to how people are using your website. This information is valuable when looking for ways to improve your site and boost sales.
When you have a website designed, you should have an idea of how you want people to navigate it. By using a heat map, you can see if people are responding to your site in the way your would expect. If not, it is time to have a rethink.
It’s so important to monitor your website and make constant changes. A successful website is all about user experience and this is something that a heat map can definitely help you to boost. Look at the parts of your site that are proving most popular and replicate these ideas elsewhere in order to gain further success.