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Does a Website Help your Business?

A website has the potential to help your business in ways you might not even have considered. If you don’t currently have a website, here are some of the ways it can help you:

  • Secure your brand. You will be represented online and people looking for you will be able to find you.
  • Get more customers. People can buy your products online via an eCommerce shop, or send you enquiries about your products or services.
  • Be found in search engines. A website that is searchable will show up in Google.
  • Show your personality. It doesn’t just have to be information – a good website can show your brand off and make people aware of what you are all about.

Remember, this is what a good website can do. It needs to be high quality and tailored to you in order to perform well. Speak to a quality design agency to get a website that meets your needs.

How to Choose a Logo

Your business logo is an essential part of your identity. It is something that will be with you forever, unless you decide to re-brand – and, really, the idea is not to have to re-brand. Your logo should have plenty of longevity so that people will be able to recognise your business well into the future.

If you are going to choose a logo, it’s important you have it designed professionally. You may think that it’s easy to put something together yourself in some design software but this approach is never going to be as successful. You also probably will not create graphics that are high res enough, meaning that you are left with blurry logos.

Work with a design agency on your logo and ask them to produce a few designs to run past you. Discuss them with other people and see what they think works to represent you well.

Switching your Web Design Agency

If you make the decision to move web design agencies, you are not alone. People make the move all the time if they feel like they are not getting the value for money and service they require. It may also be based on results, and people feeling like they are not getting enough out of their relationship with their agency.

Think carefully before you move at the same time. It’s not a decision to be taken lightly, as web design and web marketing services do not come cheaply. You would not want to be in a position where you are moving to another agency and you are even more dissatisfied.

Take the time to talk to your chosen agency. Do they sound knowledgeable? Are they experienced? Also check your contract with your current agency. Understand whether they own your website and content and if it is on a bespoke system.

What Can you Find Out from a Heat Map?

A heat map is used to show how people are looking through your website. They show areas of activity and, subsequently, inactivity, giving a good indication as to how people are using your website. This information is valuable when looking for ways to improve your site and boost sales.

When you have a website designed, you should have an idea of how you want people to navigate it. By using a heat map, you can see if people are responding to your site in the way your would expect. If not, it is time to have a rethink.

It’s so important to monitor your website and make constant changes. A successful website is all about user experience and this is something that a heat map can definitely help you to boost. Look at the parts of your site that are proving most popular and replicate these ideas elsewhere in order to gain further success.

How Should your Branding Feed into your Website?

The branding of your business is essential – it tells your customers who you are and reminds them who they are buying from. This means that your branding has to be used in your web design, and it has to be used a lot. Your customer should never be allowed to forget who you are and what you do.

First, make sure your logo is up to scratch. If it doesn’t speak volumes about you and your business, it might be time for a logo rethink. Ask a design agency or your in house designer to come up with some concepts that are fresh and modern. Make sure your logo is used everywhere and use the logo’s colours in your design.

Use you business name clearly on every web page. It doesn’t have to be too much – you also don’t want to put customers off. Just make sure it is clearly established in the customer’s mind from your web design.

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