Creating business cards and signage for your business

When it comes to marketing, advertising plays an important role. When setting up any business you should try and create a logo as soon as possible. This logo should be used on all advertising and across all platforms such as social media, signage, and stationery a long with printed adverts and of course your website.

Having a uniform logo and colourways across multiple platforms will help to build up brand awareness. Ideally you need to hire a graphic designer to make you a logo or you need to use one of the many websites out there that will create a logo for you for a small fee.

When it comes to print, you need to do your research on which company you will use. You may like to find a local printers who you can liaise with directly and go and look at samples etc if needs be or you may decided to use one of the larger companies online that allows you to upload your finished design or use one of their many templates to create your business cards etc. You may also want to think about uniform or signage. This can often be purchased from the same place and you may be able to save money if ordered all at the same time.

Replacing a laptop with a high-end smartphone-is it good idea?

As the majority of routine computer tasks can be completed on a smartphone whether it be reading and sending emails to doing online shopping many people are questioning whether to replace their bulky computer with a sophisticated mobile device such as a smartphone or tablet however there are applications that do not translate well from a computer to a mobile device so it is important to consider whether the applications that you use most frequently are amongst these.

As had previously been stated for most ordinary people’s needs a mobile device is fine but if you are a person who uses a computer to write more than an occasional letter perhaps because you work as an author or journalist then a smartphone just will not do. The frustration of trying to type on a small keyboard is one of the main problems as is the ability to organise your work and format it appropriately. In the same way If photography is your hobby and you like to manipulate the images you have captured; a computer makes this process much easier although simple changes to images can be made on modern smartphones.

The decision on whether to go along the route of replacing your laptop with a tablet or smartphone should not be taken lightly as high end smartphones are an expensive purchase but if you need to replace an old computer it is certainly worth considering.

Are you struggling for ideas for your business cards?

Business cards can be very important as they allow you to quickly pass on your details to a potential client, new client or for handing out at networking groups. You may not realise it but your business card has a massive reflection of you and your business as a whole so it is important to get it right.

A business card should clearly have all your contact details on such as name, office address (if required) phone number, email as a minimum, maybe even your Facebook / Twitter address etc. IT is vital that you double check all the spellings and numbers on your business card before it goes to print.

When designing a business card, you should try and keep in line with any existing branding you already have for example, your logo or colourways. If someone is looking for your card amongst a pile of other ones and cannot recognise your logo, then they may well skip past it. You may decide that you want your design to be a little bit more out there. You may want it to stand out from the crowd, but it is important that it stands out for the right reasons.

If you are struggling for ideas for a business card, but cannot afford to pay a designer to come up with one for you, then take a look on some of the print websites.

Considering SEO Before a Website Rebuild

SEO is an important consideration for any website and, if you are having a new website built, it should be taken into account from the outset. Once you start with a rebuild project, it will be too late to consider SEO as thoroughly as it should be considered, as it should inform content, site structure, URL structure, and more. It is a factor that should be discussed with a web design agency long before the actual build process takes place.

SEO and web design should really be seen as one in the same thing, with each one informing the other. They work closely together and as such, should be considered in parallel. Choosing a web design agency that also knows about SEO and search marketing will really help you to push your project in the right direction and keep it in line with SEO best practice. Any agency you work with should be well qualified in both areas.

Should you Have a Set Idea in Mind Before Having a New Website Designed?

A new website for your business – it’s exciting stuff. Web design trends often change, and website designs need to incorporate various elements to make your website functional. With this in mind, is it really sensible to have a set idea in mind of what you want your website to look like?

Everyone will have their own design preferences; it’s an individual thing. However, deciding exactly how you want your site to look could be detrimental to its execution. Your web designer will design you a website that is modern, functional and attractive, bringing in all the necessary elements. By all means, give them ideas and tell them what styles you like – it is your website, after all. The difficulty comes when you know exactly what you want and try to explain it to your designer. They are professionals, so it’s best to trust them with your design. You can always make changes afterwards.

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