When you have a new website designed and built, you might think that the content isn’t as important as other aspects, such as the design, look and feel of the website. These tend to be the first things we notice when we click onto a website and as such, it’s easy to end up ignoring content.
You should be careful to avoid doing this, not least because your content is really important for SEO. If your content isn’t deemed to be relevant and informative by search engines, it will be much harder for people to find your website using organic search. Your content has to be right.
It’s also much harder to convert people, as they will want to know about your business and services. Good content tells them what they need to know and convinces them to use you, as opposed to your competitors. Make it simple, snappy and tailored to your audience.