Customer feedback is vital to your business success

If you have recently set up a business or have an established business but are looking in to marketing a bit more then you should never underestimate the importance of customer feedback and reviews.

Far too many businesses don’t pay enough attention to customer feedback and don’t investigate returned products or complaints in enough details. This can have a very detrimental effect on the business in the long term. Depending on what type of business you have and how you sell your products, you may need to gather feedback in different ways. If you deal direct with the public then you may want to use social media to gain reviews for your services and products. Be sure to get permission from your customers before you post anything on social media about them (photos, quotes etc) and try and remember to ask as many of them as possible to leave a review for you through Facebook etc. 

If someone leaves you negative feedback it is vital that you do not ignore it. You need to investigate what has happened and respond to it as soon as possible. Try and be polite and offer a solution and ideally get in contact with them to discuss the matter further.

Finding the time to update your own website

If you are a wed developer or graphic designer then you should know how important your website can be. It is often the first impression a potential client has of your business. It may be that you haven’t even got a website which can put people off if that is the area you specialise in.

If your website contains previous works or projects at you have worked on, and these website are now out of date or offline then this can frustrate visitors to your site and will not give a great impression. If you currently do not have many examples of websites or graphic design work you have completed recently then you may want to remove this section for your site altogether for now. It is better to have a simple website with less content than one that is out of date or inaccurate,

Make sure you put aside a bit of time each month to carry out updates or do some marketing on your site. This may be adding recent projects, creating a blog post or working on your SEO. Over time this will build up and help your site not only get found on the search engines but also bring in enquiries.

Is your website looking dated?

If your website was designed more than two or three years ago then the chances are it is probably starting to look a little dated. As with anything technology based, advances are made year upon year and what was trendy and successful one year, may not be anymore.

If you work with a web design company or used a freelancer to design your website then you may decide to go back to them for updates. Sometimes the person or company you previously used no longer offer web design services, in which case you will need to find a new company to work with. IF this is the case, then it is vital that you have all the access to your current site. You need to ensure that you have the login details for the domain name and ideally the hosting too. If you cannot get this then you will need to start again with a different domain name and this can be a nightmare as you may have signage, letterheads and advertising printed using that domain.

Often just by changing the fonts, updating the images and effects and changing to colour ways, can make a huge difference to the appearance of the site.

Are you trying to grow your brand through online marketing?

The past 14 months has been a very strange time for many businesses. Some businesses have done really well while many are still struggling at the moment. If you are one of the businesses that are struggling then you may need to think on new ways in which you can start to grow your business and start to increase your turnover again. Online marketing can be really effective and show quick and instant results, if you chose the right avenues to invest your time and money in.

As we have not been able to have much face to face contact with people recently, online marketing has become even more important as many of the sales and enquiries you have will need to come vis your website. If you do not already use one of the many social media platforms to market your business then now definitely is the time to get on board. Social media sites such as Facebook and Instagram can help you reach thousands of people in an instance. This can quickly grow your business. Much of social media marketing is free so your return can be very profitable.

You may have been considering selling your products or services online in the past but never actually made the commitment. If this is the case then now would be the perfect time to take the plunge.

How important is your logo?

When It comes to having a logo designed, you should take the time to fully brief the designer on what your company ethos is about and how you want your brand to be perceived. You may not have any idea on how you want the logo to look, which is fine as that is the job of the designer, but if you have seen logos you like or dislike, you could send them to your designer so they have an idea of what you may want.

How important is your logo? If you think about any big brand such as PlayStation, MacDonald’s, Apple etc they all have a very recognisable logo. Their logos are actually quite basic and don’t have their full brand name in but they don’t need to as everyone knows exactly what it is when they see it. Logos often evolve over time, so to start with you may decide to have your brand name in your design. As the brand grows in popularity you may drop the name and just have initials instead.

Be sure to consider what your logo will look like in different forms of media and maybe on different backgrounds as this is important when you come to start marketing.

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